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商品編號： W20476 出版日期： 2020/06/02 作者姓名： Iskra, Evguenia;Taleb, Ali 商品類別： Other 商品規格： 17p 再版日期： 地域： 產業： Information systems;Media & telecommunications 個案年度： 2019 -
商品敘述：
By 2019, Facebook Inc.''s (Facebook''s), popular social media and social networking service (known as Facebook) that launched in 2004, had emerged as one of the world''s largest market capitalizations. Over its 15 years, the company had experienced public relation incidents that led to controversies regarding its social media business model. Most criticism related to the unethical ways the company had handled its users'' personal data. By 2019, the level of mistrust from users had skyrocketed alarmingly. Many analysts questioned the company''s willingness to deal with data privacy concerns, with some alleging that its business model was fundamentally unethical by design. Clearly Facebook''s chief executive officer and his team needed to step back and reflect on the company''s next steps. Evguenia Iskra is affiliated with MacEwan University. Ali Taleb is affiliated with MacEwan University.
涵蓋領域：
Business models;Crisis management;Ethics;International business;Privacy;Profitability
相關資料：
Case Teaching Note, (W20477), 10p, by Evguenia Iskra, Ali Taleb
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